Client: ROCKSHOX

Colorado Springs, Colorado

RockShox, an industry leader in mountain bike suspension.

Description of Project:

RockShox had a number of big changes in their line of suspension for model year ‘23, this included an abundance of new technologies developed and tested over the last several years. 

RockShox commissioned Mind Spark Media to create a documentary about these new technologies, including 3 days of interviews with engineers, brand managers, and techs, who all played an instrumental part in designing and refining the technologies found in the Model Year 23 products. 

James Stokoe Photo was hired to document the Behind–The–Scenes of the filming of this documentary. The scope of work was fairly simple, don’t get in the way, but document the interviews taking place as well as documentation of the test facility and engineering departments in Colorado Springs. Images were used in the write-ups about the new products, as well as website and social media.