Client: PX Sports TV
Various Locations, Mexico
PX Sports is a Spanish Language TV channel that promotes action sports, music, and lifestyle across Latin American countries. James met the owners of the channel at another event he was shooting in Mexico, and at that point pitched an idea for a TV show.
A couple of months later James was hired to join a three-week tour through, Cancun, Mexico City, and Tulum.
His project was to shoot the BTS and action as three female presenters explored the various tourist destinations in search of inner balance and lust for life.
As part of the filming, James was responsible for recruiting two professional mountain bike athletes to be the main feature of one episode. Nicholi Rogatkin and Reed Boggs filled these roles, becoming the first two people to jump their mountain bikes over a cenote in the Yucatan.